APNA Conference in Las Vegas - Association of Premier Nanny Agencies promotes best business practices in all areas of the nanny placement in home childcare and estate and household staffing industries.

2008 CONFERENCE RECAP

Viva Las Vegas How to Stay Up
when the Economy is Down!

Below are links to some of our 2008 conference presentation

Pat Cascio of Houston’s Morningside Nannies accepting APNA’s 2008 Agency of the Year Award

At our conference, GTM Payroll Services of New York released results of its economic survey of more than 600 household employment agencies. The survey was conducted in the weeks before our conference to help shed some light on the current and future financial state of the domestic employment and placement industry. Click here for a synopsis of GTM's results.

KEYNOTE SPEAKER LOU Bitonti

Power packed marketer Lou Bitonti believes you can “capture any customer,” and he spells out how in his book on the topic, “The Cosmic Spider Web”. Lou is best known for the marketing campaigns and customer loyalty programs he created for some of America’s biggest automotive companies.
Lou Bitonti’s presentation on marketing. (ppt)

DAVID BERTNICK, PRESIDENT OF IAPSP (INTERNATIONAL ASSOCIATION FOR PRIVATE SERVICE PROFESSIONALS) SHARES HIS FORMULA TO DETERMINE THE EMPLOYEES NEEDED TO STAFF AN ESTATE

David’s formula for Estate Staffing Hours (pdf)

APNA Board Member Denise Collins & David Bertnick

On-Call Nanny Services

Teah Achman revealed how she built temporary services at Annie’s Nannies Household Staffing in Seattle from a small portion of the business to a major revenue stream. She has the system streamlined to quickly identify nanny availability and help busy families get through childcare lapses.
See Teah’s PowerPoint presentation on on-call nanny services.

Keynote Speaker Ellen Looyen: The Art of Personal Branding –

Ellen Looyen How to Emotionally Connect to Your Market and Sell with Charisma

Ellen Looyen managed a high-powered San Francisco staffing agency before founding her communications company in 1988. A corporate pioneer, Ellen has distinguished herself as a sales and training leader at IBM and Xerox, developing the innovative Charismatic Branding techniques she shared with us. Ellen’s work is enthusiastically endorsed by the best-selling authors of Guerrilla Marketing and Get Clients Now! She is also frequent guest on San Francisco’s top-rated news radio station.
Ellen has begun writing a regular marketing column for us entitled Brand Aide. Read her first column here and e-mail her with questions. She will answer them in future editions of our newsletter.

Here is the 5-question branding survey Ellen promised at our conference.

Creating & Maintaining Loyalty

Based on her agency surveys, Ginger Swift of Denver’s ABC Nannies & Domestics created this PowerPoint for us about creating, developing and maintaining loyalty with everyone you need for a profitable business.

Out Think, Out Perform and Out Earn
Your Competition on the Web

Roger Hall, author of Top 37 Killer AdWords
Pay-Per-Click Secrets Exposed,
is a certified Google AdWords Professional. The techniques outlined in his book are based on successful results from hundreds of AdWords campaigns that have been tested by MindValley Labs. Roger has started four, successful companies (both on and offline) and understands what it takes to evolve from a start-up to a multi-national. He says you can’t do it without maximizing the psychological aspects of your keyword investments. Learn his “secrets” for convincing web-searching clients of your business’s value.

Roger Hall, a web advertising specialist and Certified Google AdWords Professional, leaves us with a number of take aways from the conference. One is the slides from his presentation
"How to Give Google Less Money for More Conversions."
The other is his video
(http://www.youtube.com/watch?v=NUtN0Zuvs5c) about a simple way to post information about your company online to get free traffic to your website.

Kevin O’Brien’s product demo at Conference 2008

2008 APNA Conference Sponsored by

Angel Sponsor

Sponsors

CLICK HERE for a full printable agenda for the 2008 conference.

Conference Quotes:

“Very professional with more actionable, tangible actions than any other industry conference! Great Job!!”

“Can’t wait for next year!”

“In almost 30 years as a professional in industries outside the domestic placement business this has definitely been the MOST VALUABLE industry conference I’ve been to. Far exceeded expectations.”

“APNA board is very enthusiastic, friendly, and helpful. Thank you for making me feel welcome even though I am not an APNA member!”

“The choice of speakers and the information presented was wonderfully tailored and 100% applicable. I came to the conference with questions and needs and each were answered and met.”

Conference PICTURES:

Great crowd