When you’re running a nanny or household staffing agency, marketing can feel overwhelming especially without a big budget or a ton of time to invest. In this session, Dara Yates and Bayly Silverman, both successful agency owners and APNA board members, will share practical, budget-friendly marketing strategies and give actionable steps to attract the right clients and nannies to your agency. You’ll learn where to focus your time, how to create clear and cohesive branding, how to create content that resonates with families and caregivers, and what low-cost tools and tactics can make your brand stand out. Whether you’re just starting out or looking to learn new marketing strategies, this session will leave you with actionable ideas you can implement right away!

Bayly Silverman is the founder of Your Happy Nest Nanny & Babysitting Agency, which she launched in 2012 in Atlanta, GA. Since then, the agency has grown to include branches in her hometown of Charleston, SC where she currently lives and Charlotte, NC. Bayly has served on the board of the Association of Premier Nanny Agencies (APNA) as Marketing Chair since 2021 and is passionate about supporting the nanny agency community through conference presentations, webinars, and mentoring newer agency owners. Bayly lives in Mt. Pleasant, SC with her husband and two daughters and in her spare time can be found enjoying the beach, traveling, seeing live music, trying new restaurants and checking out local events around the Charleston area!