AI is everywhere, but is it actually making agencies better?

Can it write compelling job descriptions? Screen candidates? Save hours on administrative work? Improve your marketing? Or is it creating more noise than value?

Join Ruka Curate (Tiny Treasures), Rachel Lawrence (HomeWork Solutions), and Brooke Weglarz (The Washburn Agency) for a candid conversation that cuts through the hype and gets to what agency owners really want to know: What’s actually working? What’s not? And what’s worth your time?

This isn’t a demo of the latest AI tools or a futuristic discussion about what might happen. It’s a behind-the-scenes look at how real household staffing agencies are using AI today, from marketing and recruiting to client communication, operations, legal considerations, and everyday workflows.

Our panelists will share the wins they didn’t expect, the mistakes they won’t repeat, the tools they’ve abandoned, and the areas where AI has become indispensable to running their businesses. They’ll also discuss where technology still falls short and why the human element remains the greatest competitive advantage in household staffing.

Bring your questions, your favorite AI tools, and even the ones that completely flopped. This interactive discussion is designed to be a collaborative exchange of ideas, giving attendees the opportunity to learn from one another and leave with practical strategies they can implement immediately.

Brooke Weglarz brings over 20 years of experience in the private staffing industry, beginning her career as a professional Nanny and Family Assistant. She holds a master’s degree in clinical psychology from Pepperdine University. Today, Brooke serves as Director of Placements at The Washburn Agency, a luxury household staffing firm serving high-net-worth families, where her role extends well beyond placements to include marketing, content, branding, and business operations. She is also the founder of Nanny Counsel, an organization providing resources, education, and support to nannies worldwide. Outside of work, Brooke is a proud dog mom to two pups and enjoys cooking, kayaking, and photography.