For many nanny agencies, household staffing begins with the occasional request for a household manager, personal assistant, estate manager, or executive housekeeper. But transforming those one-off placements into a thriving, profitable service line requires far more than saying “yes.”

Join Olivia Fountain (Household Staffing), Emily Miller (Charlotte’s Best Nanny Agency), Jenni Vaughn (DM Estate Staffing), and Katie Trevino (The Help Company) for a candid discussion on what it truly takes to build a successful household staffing division. Drawing from their own experiences, these industry leaders will share the strategies, systems, and mindset shifts that helped them move from occasional placements to established, revenue-generating businesses.

This panel will offer an honest look at the realities of expanding beyond nanny placements, including how to identify opportunities in your market, attract and vet a different caliber of candidates, educate clients on higher-level household roles, and navigate the increased complexity that comes with executive and estate staffing.

Whether you’re considering your first household staffing placement or looking to grow an existing division, this conversation will provide practical insights, lessons learned, and actionable strategies from agency owners who have successfully built this service line from the ground up.

Household staffing isn’t simply an additional service, it’s a strategic evolution. Join this panel to learn what it takes to make that transition with confidence, credibility, and lasting success.

Emily Miller is the Founder and Placement Director of Charlotte’s Best Nanny Agency, a leading nanny and household staffing agency serving families throughout Charlotte, North Carolina, and South Carolina since 2012. She resides in the Charlotte area with her husband, son, and goldendoodle, Waffles.

Before founding her agency, Emily spent 18 years working directly with families and C-level executives, giving her firsthand insight into what makes household staffing successful. With more than two decades of hands-on experience as a babysitter, professional nanny, house manager, agency owner, parent, and household employer, Emily brings a uniquely well-rounded perspective to the nanny and household staffing industry. Over the years, she has assisted countless families in hiring trusted nannies, house managers, family assistants, and other household professionals.

Emily is passionate about elevating the industry through professionalism, high ethical standards, and intention. Charlotte’s Best Nanny Agency has been a member of APNA for 10 years, and Emily is also a member of INA, most recently serving on the 2025 Nanny of the Year selection committee. She actively supports nannies and household professionals through coaching, hosting professional development trainings and International Nanny Training Day, mentorship, and the Carolina Super Nanny Award, which she created to recognize outstanding nannies in the Carolinas.