Many small business owners have been led to believe that an effective digital marketing strategy requires a massive investment across countless campaigns and channels. In reality, there are a few high-impact levers that, when utilized the right way, do the majority of the heavy lifting.

Drawing on more than a decade of small business digital marketing experience, I’ll cut through the noise and provide a roadmap for growth through effective strategies such as:

• Capturing qualified, high-intent traffic with Google Search Ads
• Optimizing your Google Business Profile to stand out from the competition
• Generating awareness among the right audiences with Facebook and Instagram ads

Attendees will leave with a practical, actionable plan for focusing on the digital marketing channels that can actually move the needle for their business.

Johnny Cather co-founded Chicago-based agency Moodyboy Marketing Studio and specializes in high-impact growth strategies for small businesses.