AI is everywhere, but is it actually making agencies better?

Can it write compelling job descriptions? Screen candidates? Save hours on administrative work? Improve your marketing? Or is it creating more noise than value?

Join Ruka Curate (Tiny Treasures), Rachel Lawrence (HomeWork Solutions), and Brooke Weglarz (The Washburn Agency) for a candid conversation that cuts through the hype and gets to what agency owners really want to know: What’s actually working? What’s not? And what’s worth your time?

This isn’t a demo of the latest AI tools or a futuristic discussion about what might happen. It’s a behind-the-scenes look at how real household staffing agencies are using AI today, from marketing and recruiting to client communication, operations, legal considerations, and everyday workflows.

Our panelists will share the wins they didn’t expect, the mistakes they won’t repeat, the tools they’ve abandoned, and the areas where AI has become indispensable to running their businesses. They’ll also discuss where technology still falls short and why the human element remains the greatest competitive advantage in household staffing.

Bring your questions, your favorite AI tools, and even the ones that completely flopped. This interactive discussion is designed to be a collaborative exchange of ideas, giving attendees the opportunity to learn from one another and leave with practical strategies they can implement immediately.

Rachel Lawrence With two decades of experience across the nanny industry, as a nanny, placement counselor, agency owner, former nanny employer, and nonprofit Operations Manager, Rachel brings a well-rounded perspective and deep expertise to her role as Strategic Partnerships & Marketing Manager at HomeWork Solutions. Passionate about advocacy and education, Rachel has served two terms on the INA board of directors and founded FairAndLegalPay.com to promote legal pay awareness. Whether speaking at industry conferences, leading webinars, or connecting individually, she believes knowledge drives progress. Her goal is to raise the bar for professionalism and fairness, creating a stronger, more trusted industry for everyone.