AI is everywhere, but is it actually making agencies better?

Can it write compelling job descriptions? Screen candidates? Save hours on administrative work? Improve your marketing? Or is it creating more noise than value?

Join Ruka Curate (Tiny Treasures), Rachel Lawrence (HomeWork Solutions), and Brooke Weglarz (The Washburn Agency) for a candid conversation that cuts through the hype and gets to what agency owners really want to know: What’s actually working? What’s not? And what’s worth your time?

This isn’t a demo of the latest AI tools or a futuristic discussion about what might happen. It’s a behind-the-scenes look at how real household staffing agencies are using AI today, from marketing and recruiting to client communication, operations, legal considerations, and everyday workflows.

Our panelists will share the wins they didn’t expect, the mistakes they won’t repeat, the tools they’ve abandoned, and the areas where AI has become indispensable to running their businesses. They’ll also discuss where technology still falls short and why the human element remains the greatest competitive advantage in household staffing.

Bring your questions, your favorite AI tools, and even the ones that completely flopped. This interactive discussion is designed to be a collaborative exchange of ideas, giving attendees the opportunity to learn from one another and leave with practical strategies they can implement immediately.

Ruka Curate is a mompreneur and founder of a growing portfolio of family and wellness brands built at the intersection of science and care. With a background in biochemistry and neuroscience and over 20 years of hands-on childcare care experience, Ruka has built her businesses around a simple belief: quality care is non-negotiable. Her ventures span the full arc of family life, from Tiny Treasures Nanny Agency and Pro Newborn Care, which places and trains elite childcare professionals, to Parents First Days, a postpartum support service, to Sable Circle, a premium elder care concierge she co-founded to bring the same standard of trust to aging families. She also leads Chloda, a wellness tea and adaptogen brand rooted in gut health. As she builds each brand, Ruka notices the uses of AI as a strategic partner and speaks about what that partnership looks like for founders building people-first businesses. A devoted wife and mother of two, she is driven by a long-term vision: building sustainable, values-led companies that create generational wealth and set a new standard for how care work is delivered and even respected.