2025
APNA Annual Conference

September 17 - 19

About the Conference

2025 APNA Annual Conference!

Each year, agency owners and staff from around the world come together for three transformative days of learning, networking, and growth. The APNA Annual Conference is your chance to recharge, gain valuable insights, and discover new strategies to thrive in the private service industry.

We’re excited to announce that the 2025 APNA Annual Conference will take place from September 17–19 at the breathtaking Fairmont Scottsdale Princess Resort in Scottsdale, Arizona.

Get ready for an inspiring event featuring a dynamic speaker lineup, including industry experts and familiar faces from the APNA community. You’ll leave with actionable tools, fresh ideas, and connections to propel your agency forward.

Whether you’re an experienced agency owner, a staff member, or new to the nanny and household staffing industry, this event is for you! Attendance is open to all agency professionals—APNA membership is not required.

Let’s reconnect, share insights, and celebrate the power of collaboration in the beautiful Arizona desert. We can’t wait to see you in Scottsdale this September!

September 17-19

Fairmont Scottsdale Princess, Scottsdale, AZ

Conference Will Begin

Hotel & Venue

Welcome to the Fairmont Scottsdale Princess: Your 2025 APNA Conference Destination

Get ready to elevate your conference experience at the breathtaking Fairmont Scottsdale Princess, the premier location for the 2025 APNA Annual Conference! Nestled in the heart of Scottsdale, Arizona, this luxurious resort blends Southwestern charm with world-class amenities, creating the perfect backdrop for inspiration, learning, and connection.

From its sun-drenched desert landscapes to its five-star service, the Fairmont Scottsdale Princess is more than a conference venue—it’s an experience. Picture yourself unwinding in one of the resort’s sparkling pools, indulging in award-winning dining, or rejuvenating at the world-renowned Well & Being Spa after a day of engaging sessions and networking.

The Fairmont is not just a place to stay; it’s a place to thrive. With its stunning meeting spaces, vibrant surroundings, and proximity to Scottsdale’s unique attractions, you’ll leave feeling enriched, refreshed, and ready to take your business to the next level.

Pet Friendly resort. Fees apply. 

Hotel booking information is only provided once you register for conference. Registering for conference does not guarantee you a room at the host hotel. Should our room block sell out, information will be provided for nearby properties. Should you experience any issues booking your room, please email admin@theapna.org for assistance.

Wednesday, September 17

Day One

Schedule

9:00 am – 1:00 pm 
APNA Board Meeting

2:00 pm – 5:00 pm 
From Startup to Success: Building Your Nanny Agency
Optional. Additional fee required. 

6:45 pm – 7:30 pm
Attendee Registration Open (all attendees must check-in with conference registration prior to attending events) 

7:00 pm – 9:00 pm
Welcome Reception
Sponsored by HomeWork Solutions, Inc.

Thursday, September 18

Day Two

Schedule

7:45 am – 8:25 am 
Breakfast & Registration

8:25 am – 8:30 am
Welcome & Opening Remarks 

8:30 am – 9:30 am
Keynote: Be the Celebrity CEO – How to Leverage Your Personal Brand to Grow Your Business –
Ramon Ray, ZoneofGenius.com 
 
9:30 am – 9:45 am
APNA Honors: APNA Staffing Employee of the Year & APNA Rising Star Awards
sponsored by GTM Payroll & HR
 
9:45 am – 11:00 am
Beyond First Impressions: Creating Exceptional Client Journeys with AI  
Jam Anderson, Jam AI
 
11:00 am – 11:30 am
Networking Break + Visit Vendors
 
11:30 am – 12:30 pm
Mastering Change: Stay Relevant in an Evolving Market
Lauren Crider, Renaissance Personnel Group

Leveling Up: Smart Strategies for Successful NCS Placements
Tonya Sakowicz, Newborn Care Solutions and The Newborn Care Solutions Agency
 
12:30 pm – 1:45 pm
Lunch 
 
1:45 pm – 2:45 pm
AI for Nanny and Domestic Staffing Agencies: Practical Applications for 2025
Robyn “Jam” Anderson, Jam AI
 
Risk, Rewards, and Results: Optimizing the Agency Employment Model
Carson Wagner, Lifetime of Love Nannies
 
2:45 pm – 3:15 pm
Networking Break + Visit Vendors
 
3:15 pm – 4:15 pm
Leading from Strength: How Self-Aware Leaders Unlock Team Performance
Kristy Bach
 
Beyond the Hustle: Building a Business You Don’t Need to Recover From
Christa D. Nader, GTM Payroll & HR
 
4:30 pm 
Open Networking: Grab a drink and meet your friends by the pool!

Attendees are on their own for dinner!
Friday, September 19

Day Three

Schedule

7:45 am – 8:25 am
Breakfast 

8:25 am – 8:30 am
Welcome & Introduction of Scholarship Recipients

8:30 am – 9:30 am
What Really Happens When Things Go Wrong: Legal Case Studies for Agencies
Bob King, Legally Nanny 

9:30 am – 9:45 am
APNA Honors: APNA Agency of the Year & APNA Lifetime Achievement Award 
sponsored by GTM Payroll & HR

9:45 am – 10:15 am
Networking Break + Visit Vendors

10:15 am – 11:15 pm
Cracking the Code: Digital Marketing That Attracts Your Ideal Client
Ashley Richards

Resilience through Meditation, Exercise and Nutrition
Brooke Santiesteban, Westchase Sitters & Sittysites

11:15 am – 12:15 pm
Closing the Deal: Offer Presentation Strategies That High-Level Talent Can’t Refuse
Stacey Frias, Corporate Staffing

Protecting Your Agency: Smart Insurance Strategies for Reducing Risk
Ed Catalano, GTM Insurance Agency 

12:15 pm – 1:30 pm 
Lunch

1:30 pm – 2:30 pm 
Marketing on a Shoestring Budget: Where to Spend Your Time (and Money!) to Make the Biggest Impact
Bayly Silverman, Your Happy Nest and Dara Yates, Seaside Staffing Company

Financial Reporting for Smart Growth: Know Your Numbers & Run Your Agency Like a Boss
Caroline Wesnitzer, Mom & Pop CFO

2:30 pm – 3:00 pm  
Networking Break + Visit Vendors

3:00 pm – 4:00 pm 
Straight Talk with Bob King: Live Q&A on Employment Law, Contracts & Compliance
Bob King, Legally Nanny®

4:00 pm – 5:30 pm
Closing Reception
Sponsored by HomePay by Care.com 

 

Wednesday, September 17

Day One

Schedule

Wednesday, September 17

9:00 am – 1:00 pm
APNA Board Meeting

2:00 pm – 5:00 pm 
From Startup to Success: Building Your Nanny Agency
Optional. Additional fee required. 

6:45 pm – 7:30 pm
Attendee Registration Open (all attendees must check-in with conference registration prior to attending events) 

7:00 pm – 9:00 pm
Welcome Reception
Sponsored by HomeWork Solutions, Inc.

 

Thursday, September 18

Day Two

Schedule

Thursday, September 18

7:45 am – 8:25 am 
Breakfast & Registration

8:25 am – 8:30 am
Welcome & Opening Remarks 

8:30 am – 9:30 am
Keynote: Be the Celebrity CEO – How to Leverage Your Personal Brand to Grow Your Business –
Ramon Ray, ZoneofGenius.com 
 
9:30 am – 9:45 am
APNA Honors: APNA Staffing Employee of the Year & APNA Rising Star Awards
sponsored by GTM Payroll & HR
 
9:45 am – 11:00 am
Beyond First Impressions: Creating Exceptional Client Journeys with AI  
Jam Anderson, Jam AI
 
11:00 am – 11:30 am
Networking Break + Visit Vendors
 
11:30 am – 12:30 pm
Mastering Change: Stay Relevant in an Evolving Market
Lauren Crider, Renaissance Personnel Group

Leveling Up: Smart Strategies for Successful NCS Placements
Tonya Sakowicz, Newborn Care Solutions and The Newborn Care Solutions Agency
 
12:30 pm – 1:45 pm
Lunch 
 
1:45 pm – 2:45 pm
AI for Nanny and Domestic Staffing Agencies: Practical Applications for 2025
Robyn “Jam” Anderson, Jam AI
 
Risk, Rewards, and Results: Optimizing the Agency Employment Model
Carson Wagner, Lifetime of Love Nannies
 
2:45 pm – 3:15 pm
Networking Break + Visit Vendors
 
3:15 pm – 4:15 pm
Leading from Strength: How Self-Aware Leaders Unlock Team Performance
Kristy Bach
 
Beyond the Hustle: Building a Business You Don’t Need to Recover From
Christa D. Nader, GTM Payroll & HR
 
4:30 pm 
Open Networking: Grab a drink and meet your friends by the pool!

Attendees are on their own for dinner!
Friday, September 19

Day Three

Schedule

Friday, September 19

7:45 am – 8:25 am
Breakfast 

8:25 am – 8:30 am
Welcome & Introduction of Scholarship Recipients

8:30 am – 9:30 am
What Really Happens When Things Go Wrong: Legal Case Studies for Agencies
Bob King, Legally Nanny 

9:30 am – 9:45 am
APNA Honors: APNA Agency of the Year & APNA Lifetime Achievement Award 
sponsored by GTM Payroll & HR

9:45 am – 10:15 am
Networking Break + Visit Vendors

10:15 am – 11:15 pm
Cracking the Code: Digital Marketing That Attracts Your Ideal Client
Ashley Richards

Resilience through Meditation, Exercise and Nutrition
Brooke Santiesteban, Westchase Sitters & Sittysites

11:15 pm – 12:15 pm
Closing the Deal: Offer Presentation Strategies That High-Level Talent Can’t Refuse
Stacey Frias, Corporate Staffing

Protecting Your Agency: Smart Insurance Strategies for Reducing Risk
Ed Catalano, GTM Insurance Agency 

12:15 pm – 1:30 pm 
Lunch

1:30 pm – 2:30 pm 
Marketing on a Shoestring Budget: Where to Spend Your Time (and Money!) to Make the Biggest Impact
Bayly Silverman, Your Happy Nest and Dara Yates, Seaside Staffing Company

Financial Reporting for Smart Growth: Know Your Numbers & Run Your Agency Like a Boss
Caroline Wesnitzer, Mom & Pop CFO

2:30 pm – 3:00 pm  
Networking Break + Visit Vendors

3:00 pm – 4:00 pm 
Straight Talk with Bob King: Live Q&A on Employment Law, Contracts & Compliance
Bob King, Legally Nanny®

4:00 pm – 5:30 pm
Closing Reception
Sponsored by HomePay by Care.com 

Stay & Play - Visit Scottsdale

“Get ready to experience pure vacation inspiration in Scottsdale! From the stirring beauty of our lush Sonoran Desert to our luxury resorts, chef-driven restaurants and exciting activities and attractions, Scottsdale is bursting at the seams with the makings of a memorable getaway. We look forward to welcoming you to Scottsdale soon!” 

Experience Scottsdale

From Startup to Success: Building Your Nanny Agency

Wendy Sachs, Philadelphia Nanny Network

From Startup to Success: Building Your Nanny Agency, is a workshop for newer agencies and business owners looking to strengthen their foundations. (0-5 years in business) Gain essential knowledge and tools for success, including crafting a vision, strategic planning, efficient operations, team building, marketing, sales, recruiting, and financial management. This session sets the groundwork for your agency’s journey, ensuring each step is well-supported. It also serves as a perfect introduction to APNA’s Accelerator Program, a comprehensive 12-month program designed to help young agencies grow. Join us to build a successful nanny agency.

Wednesday, September 17
2:00 pm – 5:00 pm
Fairmont Scottsdale Princess

This is an optional add-on to your conference experience. 

$75 if registered in-full for the 2025 APNA Annual Conference (per person)
$250 workshop only. No access to the 2025 APNA Annual Conference (per person)

Judith Langer Merlin Scholarship for APNA Education

Judi was a pioneer in our industry having started A Friend of the Family in Atlanta over 30 years ago. She was a founding member of APNA, the first co-president, and a long-time board member. Her loss leaves a void for many who knew her and were touched in some way by her generous spirit, gentle soul and faithful friendship.

In her honor, APNA has created the Judith Langer Merlin Scholarship for APNA Education.

APNA Honors was created as a way to recognize our members for service and achievements in our industry. Each year a committee reviews nominations and selects those members that have strive to provide quality service that meets or exceeds APNA standards.

APNA Diversity, Equity and Inclusion Scholarship

APNA is committed to creating a more inclusive and diverse community of household staffing business owners. While our goal has always been, and will continue to be, to support all small business owners within our industry and provide access to the tools required to achieve longevity and profitability, we must acknowledge one important fact: it is historically more difficult for minority owned businesses and entrepreneurs from underserved communities to succeed. APNA is committed to addressing this disparity by improving access to much-needed, industry-specific educational opportunities, such as the APNA Conference and our business building webinars, for this important group of entrepreneurs. 

APNA’s DEI Scholarship is awarded to new agency owners who might not otherwise be able to attend the APNA in-person conference. Scholarships will cover the registration and lodging costs to attend conference, as well as include access to APNA’s monthly webinars and Accelerator Program. Scholarships will be awarded based on financial need and to those applicants who have demonstrated a commitment to building their business through ethical practice and participation and support of the larger community.

Recipient Will Receive: 

  • 1 full conference registration
  • 2 nights hotel stay
  • Complimentary access to APNA’s Accelerator Program 

You do not need to be an APNA Member to apply!

If you are interested in learning more about this new scholarship program or if you know someone who might be a great candidate, please learn more and share. 

Applications closed.

Sponsors

Thank you to our 2025 APNA Annual Conference Sponsors & Vendors!

FAQ

WHAT IF I NEED TO CANCEL?

Refunds can be requested up to 45 days prior to the event start date. Email admin@theapna.org with your request. If approved, you will be refunded to the original payment form minus a $75 cancellation fee, per each registration cancellation requested. No refunds after August 3, 2025

CAN I PURCHASE ADDITIONAL TICKETS FOR MY STAFF?

Yes. We welcome staff. You can add additional registrants when you register yourself. If you’ve already registered, you can simply go back to your registration (we encourage you to create an account within the registration system, RegFox), and add additional attendees. Discounted rates will be automatically adjusted depending on the number of registrants.

DO I NEED TO BE A MEMBER OF APNA TO REGISTER?

No. We welcome everyone to register for our Conference. We do offer member and non-member pricing, with additional discounts for groups of 3 or more from the same agency.

HOW CAN I BOOK A HOTEL ROOM?

Once you register, information to book your hotel room will be provided in your confirmation email. APNA has a limited number of rooms and conference registration does not guarantee you a room at the Fairmont Scottsdale Princess. Should we sell our room block, information on off-site properties will be provided. Please note that registering for the conference does not guarantee you a room at the host hotel. 

WHAT’S INCLUDED IN MY REGISTRATION?

Registration includes: Wednesday Welcome Reception, Thursday & Friday Breakfast, Thursday & Friday lunch and Friday Closing Reception. Access to all workshops and speakers. Access to vendors. Each attendee receives a conference program, access to dedicated google drive with any speaker provider presentations, worksheets, etc., and access to an attendee-only private Facebook group. Attendees are also provided with a listing of all conference attendees including name, business name and email. 

Questions?

Kellie Geres, APNA Executive Assistant
admin@theapna.org

See you in Scottsdale!