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LinkedIn is one of the most powerful business development and recruiting tools available to nanny and household staffing agencies, yet many agency owners and recruiters are only using a fraction of its potential.
Join Frankie Gray, the founder of Harmony at Home a nanny and household staff agency franchise in the UK as she shares practical strategies for using LinkedIn to build meaningful connections with both prospective clients and high-quality candidates. Whether you’re looking to increase visibility, strengthen your professional brand, expand your network, or generate more opportunities, this session will provide actionable techniques you can implement immediately.
In this webinar, you will learn how to:
Create a LinkedIn profile that builds trust
Becoming visible and building credibility
Turning LinkedIn connections into genuine relationships
Attendees will leave with a clear, practical way to use LinkedIn more intentionally in their day-to-day agency work – to build visibility, start better conversations, and create more opportunities with both clients and candidates.
Bayly Silverman is CEO and Founder of Your Happy Nest Nanny & Babysitting Agency which operates in Atlanta, GA, Charleston, SC and Charlotte, NC. Your Happy Nest was founded in 2012 in Atlanta, GA and her agency has since helped hundreds of families find trusted and professional nannies, newborn care specialists and babysitters. Bayly has a degree in Marketing and Communication from the University of North Carolina in Asheville. She loves many aspects of running her business but one of her favorite parts of owning a business is marketing, branding and social media. Bayly currently resides in her hometown of Charleston, SC with her husband and two daughters. She enjoys spending time at the beach, trying new restaurants, cooking and traveling.
Frankie Gray is the founder and CEO of Harmony at Home, a multi-award-winning nanny and household staffing agency group in the United Kingdom, operating for over two decades with 18 franchised branches nationwide. Built from the ground up, Harmony at Home is recognised as one of the UK’s leading and most trusted agencies, known for its high standards, ethical approach, and long-standing relationships with both families and childcare professionals.
Frankie is Norland qualified and certified Maternity Practitioner, bringing a deep foundation of professional childcare expertise to her leadership and business development approach. Her background in early years care and postnatal support has shaped the agency’s commitment to quality, safety, and exceptional matching processes.
With extensive experience supporting families across the UK, Frankie has developed a strong reputation for building trusted, discreet, and highly personalised childcare solutions. She is known for her hands-on leadership, industry expertise, and commitment to raising standards within the nanny and household staffing sector through professionalism and integrity.
She is also a mother of three children, with her eldest now working at Harmony at Home head office.
June 24th
APNA Helpline – Open to Everyone
June 25th
Business Building Webinar
September 20-26
International Nanny Recognition Week
October 14-16
2026 APNA Annual Conference
Charlotte, NC