Why Your Nanny Agency Needs a Branded App

At Enginehire, we’ve always been focused on making nanny agencies run smoother and smarter. We started out with a vision to simplify recruiting, onboarding, billing, scheduling, and marketing. Over the years, we’ve been adding more features like AI-powered tools and a rewards program, all based on what our clients call us and tell us they actually need. But as we kept evolving, one thing became clear: nanny agencies don’t just need software, they need an app.

Why You Need an App

In today’s digital world, not having an app is like not having a website. Clients expect you to be where they’re searching, and that’s the App Store. Parents aren’t just scrolling google looking for nanny services, they’re searching on the App Store. If you don’t have a branded app, your agency is invisible to that huge pool of potential clients typing ‘a Nanny Agency near me” in the app store. 

Why a Branded App Makes a Difference

Did you know?

  • 85% of consumers prefer apps over mobile websites.
  • Apps convert 157% better than mobile-friendly sites.
  • Clients who download your app rarely look elsewhere.

Why Parents and Candidates Love Apps

Apps are super convenient, they are designed for fast navigation and seamless communication. Push notifications allow you to reach clients in real-time, popping up on their phone – whether it’s booking confirmations, schedule changes, or reminders about upcoming nanny shifts. It’s instant communication that’s way quicker than checking emails. 

And because the app is right there on their phone, parents are less likely to look for other services elsewhere.

Set Yourself Apart From the Competition

Having a branded app sets you apart as an innovative, client-focused agency, showing them that you’re serious about convenience and customer satisfaction. When parents can access your services with just a tap, it tells them you understand their needs and are willing to meet them where they are. 

Why It’s Worth It

Think about it – an app isn’t just about having a cool tech feature. It’s about making your agency more visible, building trust with clients, and improving the overall experience for both your parents and nannies. It helps turn a one-time client into a repeat customer and keeps your agency top of mind.

 

Enginehire, a software platform designed specifically to help childcare agencies save time, and give their applicants and clients a truly phenomenal experience. 

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