We caucused, debated, and lobbied our positions in Washington D.C., which was buzzing with pre-election fervor, at the four-star historic hotel, “The Mayflower.” Anita McBride, our keynote speaker and former Chief of Staff for Laura Bush, kicked off our 2012 conference stories by sharing her life as a Washington insider. While her insights on Washington were fascinating, it was especially interesting to hear how her life in politics wouldn’t have been possible without her nannies and the support of White House Nannies.
In addition to Mrs. McBride and our always amazing industry experts, we had two days packed with an incredible line-up of professional speakers from outside our industry. This great line-up of professionals shared their knowledge on a varied of topics including vital sales techniques, new marketing ideas, effective social networking ideas, and how to create a WOW exceptional customer experience for our clients and our nannies alike. For the first year ever, we had 4 fabulous Angel Sponsors: Bright Horizons, Breedlove and Associates, HomeWork Solutions and GTM Payroll Services–it was the generous support of our APNA Angels that made it possible for APNA to bring in such a strong line-up of speakers.