The newborn care industry is built on trust — and trust deserves structure. When families hire through an agency, they are not simply looking for help. They are looking for reassurance. They are looking for stability during a season that is physically exhausting, emotionally intense, and often medically nuanced. They are trusting that the professional...Read More

The household staffing industry does not operate in isolation. Every placement, every client relationship, and every caregiver experience is influenced by a much larger network of industries that touch the lives of families and domestic professionals. From early childhood education to elder care, from HR and payroll services to legal compliance, from mental health support...Read More

Nanny agency owners have been asking me lately how to make their business appear in AI search. And I completely understand why. Tools like ChatGPT, Gemini, and Perplexity have become part of everyday life. At the same time, traditional search engines are now showing AI-generated answers at the top of their search results. So even...Read More

“Change is inevitable; Growth is optional.” Don’t you just hate when one of those overused quotes attributed to accomplished people hit you squarely between the eyes? Yeah, us, too. Annoying, huh? But here’s the catch—they wouldn’t be old and overused if they didn’t ring true with at least most of us. Well, dang it, this...Read More

Nanny agencies with temporary divisions play a crucial role in connecting families with qualified caregivers who can meet their specific short-term needs. When it comes to hiring, agencies have the option of utilizing independent contractors or W-2 employees. Both types of workers have benefits and drawbacks, and it’s essential to understand them to determine which...Read More

Leadership is tough, especially if you’re a small business owner looking to grow your agency. I know this from experience. When I started my agency at 21 years old, I had to live in my car while waiting for my first commission check. But that check was a turning point for me. It helped put...Read More

The Nanny Doctor asks: “Why do Families Behave that Way??” They are scared and or desperate They need help But they’re scared! Other invisible factors As an agency owner, you may find yourself asking, “Why is this family behaving this way?? We are just trying to help them!” This is a valid question. Many times...Read More

APNA is celebrating our 30th Anniversary! Throughout the year we will be introducing you to our amazing members. Get to know Greta Schraer, CincyNanny How long have you owned the business? 6.5 years How long have you been an APNA Member? 2020, 2 years What is the biggest lesson you’ve learned as a business owner...Read More

Adding new roles to your team can be an exciting step for your business, but it’s important to consider a few key factors before making any decisions. In this blog, we’ll discuss the things you should consider when adding new roles to your team. Business needs: The first thing you should consider when adding new...Read More

Company culture is a critical component of any organization’s success. It refers to the shared values, beliefs, attitudes, and behaviors that shape the way employees interact with each other and with external stakeholders. A strong company culture can lead to improved employee engagement, increased productivity, and higher customer satisfaction. In this blog post, we will...Read More