SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
REGISTER NOW!
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
REGISTER NOW!

2024
APNA Annual Conference

October 23-25

About the Conference

Once a year, agency owners and staff from across the globe gather for one weekend to recharge, connect, and energize. APNA’s annual conference provides an opportunity for agencies to immerse themselves in new knowledge, learn new skills and techniques, connect with like-minded business owners, and take away immediate plans they can implement to succeed in the private service industry.

We are thrilled to welcome you to our 2024 annual conference, “Together We ShineBuilding Success, One Ray at a Time”, from October 23rd  to the 25th at the stunning Seabird Resort in Oceanside, California.

More information will be released in the weeks to come, including a dynamic and diverse speaker line-up of experts from other industries and some familiar faces from within our own membership. 

We cannot wait to be reunited with other agency owners in our community and meet some of the faces we have been introduced to last year through webinars, mastermind groups and last year’s virtual conference. 

The conference is open to owners and staff members of nanny agencies worldwide – you do not need to be a member of APNA to attend. We look forward to making waves with you in Oceanside this October.

October 23-25

The Seabird Resort Oceanside, California

Conference Will Begin

7Days
2Hours
51Mins
43Secs

Hotel & Venue

APNA is elated to be hosting our annual conference October 23-25 at the stunning Seabird Resort this year.

A Timeless SoCal Retreat By The Beach

Step into Oceanside, San Diego County’s living room. A stunning resort experience featuring art by visionaries hailing from the SoCal region, fragrances that will ease you into the quintessential, CA mood, garden-to-table fare you’ll want to savor with good company, sunset sabers to be enjoyed with live music and a round of sparkling champagne, and so much more awaits you. Enjoy a fresh take on the classic seaside stay when you unwind in our breezy living spaces with private balconies – the perfect retreat before a day of play along Oceanside’s vibrant beach, steps away from our doors. Soak up the best of North County San Diego’s newest destination offering along our expansive pool deck or delight in a moment of zen at our world-class spa. From sunrise to sunset, let us host you for a true taste of the California dream.

APNA Guests will enjoy discounted room rates & resort fees. 

King or Q/Q Rooms: Single/Double Occupancy = $294 /night
                                       Triple Occupancy = $319 /night 
                                       Quad Occupancy = $344 /night 

Discounted Resort Fee of $10 per day

Room rates are good three days pre and post-conference, only upon availability. 

CASH FREE – Please note that this hotel only accepts credit cards, debit cards and, where applicable, other contactless forms of payment. It is a cash-free environment.

Hotel booking information is only provided once you register for conference. Registering for conference does not guarantee you a room at the host hotel. Should our room block sell out, information will be provided for nearby properties. Should you experience any issues booking your room, please email admin@theapna.org for assistance.

Wednesday, October 23

Day One

Schedule

9:00 am – 1:00 pm 
APNA Board Meeting

12:00 pm – 1:00 pm 
2024 Legal Updates for CA Placement Agencies: What You Need to Know (Optional. Additional fee required)

2:00 pm – 5:00 pm
New Agency Workshop (Optional. Additional fee required)

6:45 pm – 7:30 pm
Attendee Registration Open (all attendees must check-in with conference registration prior to attending events) 

7:00 pm – 9:00 pm
Welcome Reception

Thursday, October 24

Day Two

Schedule

7:45 am – 8:30 am 
Breakfast & Registration

8:30 am – 8:45 am
Welcome & Introduction of APNA Board Members

8:45 am – 9:45 am
Opening Session:
Elevating Your Sales Game: Unveiling the Art of Relationship-Based Selling
Dr. Amy Rosellini
 
9:45 am – 10:00 am
Quick Break
 
10:00 am – 11:00 am
Build Trust to Build Business with Thought Leadership and Personal Branding
Ashley Faus
 
11:00 am – 11:30 am
Networking Break + Visit Vendors
 
11:30 am – 12:30 pm
Workshops: 
Working Backwards to the Future: Setting Goals and a Growth Model Workshop 
Shenandoah Davis, Adventure Nannies & Invisible Consulting 

Harnessing AI for Your Agency
Lynn Perkins, UrbanSitter

12:30 pm – 1:45 pm
Lunch 

1:45 pm – 2:45 pm
Workshops:
The Art of the Rebrand – Revitalizing Your Nanny Agency’s Image 
Lindsay Thomason, The Nanny League 
 
Get Found First: Proven SEO Strategies to Grow Your Business
Claire Ransom, Aloha Life Digital 
 
2:45 pm – 3:15 pm
Networking Break + Visit Vendors
 
3:15 pm – 3:30 pm
APNA Honors Award: Staffing Employee of the Year & APNA Rising Star Award
 
3:30 pm – 4:30 pm
Workshops:
Membership Magic: Boost Your Business with Subscription Success
Beth Heyer, Babysitting Connection
 
Stop Telling and Start Selling
Michael Castiglione, Sandler Training 
 
4:30 pm 
Grab a drink and meet your industry friends at the pool. This is not a formal APNA conference activity. Just grab your favorite beverage and come down and see who’s around before you head out to dinner. All attendees are on their own for the evening and dinners

Attendees are on their own for dinner!
Friday, October 25

Day Three

Schedule

7:45 am – 8:30 am
Breakfast 

8:30 am – 8:45 am
Sponsor Introductions + Announcements

8:45 am – 9:45 am
Opening Session: The Power Of Social Entrepreneurship
Erin Fletter, Sticky Fingers Cooking®

9:45 am – 10:15 am
Networking Break + Visit Vendors

10:15 am – 11:15 am
Workshops:
Developing Your Team: Creating Management and Leadership Within Your Organization
Dr. Amy Rosellini 

From Burnout to Balance: Working Smarter, Not Harder 
Lydia Thibodeau, Sommet Nannies and Rachel Adkins, Nashville Nanny Agency

11:15 am – 12:15 pm
Workshops:
Empower Your Agency: Mastering Tax & Legal Compliance for Clients and Candidates with Confidence Tom Breedlove, HomePay by Care 

Growing and Managing Your Overseas Team: Advanced Strategies for Nanny Agency Owners
Katie Provinziano, Westside Nannies and Erika Slade, E-Nanny

12:15 pm – 1:30 pm
Lunch

1:30 pm – 2:30 pm 
Workshops:
Avoiding HR Landmines: Sticky Situations and the Interview Process 
Harry Jones, Polsinelli

Been There, Done That: How to Acquire and/or Sell an Agency 
Carrie Hillen 

2:30 pm – 3:00 pm
Networking Break + Visit Vendors

3:00 pm – 4:00 pm 
Workshops: 
Financial Clarity for Entrepreneurs: Taxes, Planning and Investing Simplified
Anna Diaz, Corient  

Why Some Brands Thrive and Others Barely Survive on Social Media
Nikki May, Social Blueprint 

4:00 pm – 4:15 pm
APNA Honors Awards: Agency of the Year & Lifetime Achievement 

4:15 pm – 6:30 pm
Closing Reception

 

Wednesday, October 23

Day One

Schedule

Wednesday, October 23

9:00 am – 1:00 pm 
APNA Board Meeting

12:00 pm – 1:00 pm 
2024 Legal Updates for CA Placement Agencies: What You Need to Know (Optional. Additional fee required)

2:00 pm – 5:00 pm
New Agency Workshop (Optional. Additional fee required)

6:45 pm – 7:30 pm
Attendee Registration Open (all attendees must check-in with conference registration prior to attending events) 

7:00 pm – 9:00 pm
Welcome Reception

 

Thursday, October 24

Day Two

Schedule

Thursday, October 24

7:45 am – 8:30 am 
Breakfast & Registration

8:30 am – 8:45 am
Welcome & Introduction of APNA Board Members

8:45 am – 9:45 am
Opening Session:
Elevating Your Sales Game: Unveiling the Art of Relationship-Based Selling
Dr. Amy Rosellini
 
9:45 am – 10:00 am
Quick Break
 
10:00 am – 11:00 am
Build Trust to Build Business with Thought Leadership and Personal Branding
Ashley Faus
 
11:00 am – 11:30 am
Networking Break + Visit Vendors
 

11:30 am – 12:30 pm
Workshops: 
Working Backwards to the Future: Setting Goals and a Growth Model Workshop 
Shenandoah Davis, Adventure Nannies & Invisible Consulting 

Harnessing AI for Your Agency
Lynn Perkins, UrbanSitter

12:30 pm – 1:45 pm
Lunch 

1:45 pm – 2:45 pm
Workshops:
The Art of the Rebrand – Revitalizing Your Nanny Agency’s Image 
Lindsay Thomason, The Nanny League 
 
Get Found First: Proven SEO Strategies to Grow Your Business
Claire Ransom, Aloha Life Digital 
 
2:45 pm – 3:15 pm
Networking Break + Visit Vendors
 
3:15 pm – 3:30 pm
APNA Honors Award: Staffing Employee of the Year & APNA Rising Star Award
 
3:30 pm – 4:30 pm
Workshops:
Membership Magic: Boost Your Business with Subscription Success
Beth Heyer, Babysitting Connection
 
Stop Telling and Start Selling
Michael Castiglione, Sandler Training 
 
4:30 pm 
Grab a drink and meet your industry friends at the pool. This is not a formal APNA conference activity. Just grab your favorite beverage and come down and see who’s around before you head out to dinner. All attendees are on their own for the evening and dinners

Attendees are on their own for dinner!
Friday, October 25

Day Three

Schedule

Friday, October 25

7:45 am – 8:30 am
Breakfast 

8:30 am – 8:45 am
Sponsor Introductions + Announcements

8:45 am – 9:45 am
Opening Session: The Power Of Social Entrepreneurship
Erin Fletter, Sticky Fingers Cooking®

9:45 am – 10:15 am
Networking Break + Visit Vendors

10:15 am – 11:15 am
Workshops:
Developing Your Team: Creating Management and Leadership Within Your Organization
Dr. Amy Rosellini 

From Burnout to Balance: Working Smarter, Not Harder 
Lydia Thibodeau, Sommet Nannies and Rachel Adkins, Nashville Nanny Agency

11:15 am – 12:15 pm
Workshops:
Empower Your Agency: Mastering Tax & Legal Compliance for Clients and Candidates with Confidence Tom Breedlove, HomePay by Care 

Growing and Managing Your Overseas Team: Advanced Strategies for Nanny Agency Owners
Katie Provinziano, Westside Nannies and Erika Slade, E-Nanny

12:15 pm – 1:30 pm
Lunch

1:30 pm – 2:30 pm 
Workshops:
Avoiding HR Landmines: Sticky Situations and the Interview Process 
Harry Jones, Polsinelli

Been There, Done That: How to Acquire and/or Sell an Agency 
Carrie Hillen 

2:30 pm – 3:00 pm
Networking Break + Visit Vendors

3:00 pm – 4:00 pm 
Workshops: 
Financial Clarity for Entrepreneurs: Taxes, Planning and Investing Simplified
Anna Diaz, Corient  

Why Some Brands Thrive and Others Barely Survive on Social Media
Nikki May, Social Blueprint 

4:00 pm – 4:15 pm
APNA Honors Awards: Agency of the Year & Lifetime Achievement 

4:15 pm – 6:30 pm
Closing Reception

Stay & Play - Visit Oceanside

“There’s no one way to do Oceanside, there’s just your own, unique, o’riginal way. We’re a playful community that thrives on taking recreation to the next level, but no worries! We like to chill and enjoy the finer things, too. It’s all about embracing your O’side.”   

Visit Oceanside

From Startup to Success: Building Your Nanny Agency

Shaping your agency’s future, step by step

From Startup to Success: Building Your Nanny Agency, is a workshop for newer agencies and business owners looking to strengthen their foundations. (0-5 years in business) Gain essential knowledge and tools for success, including crafting a vision, strategic planning, efficient operations, team building, marketing, sales, recruiting, and financial management. This session sets the groundwork for your agency’s journey, ensuring each step is well-supported. It also serves as a perfect introduction to APNA’s Accelerator Program, a comprehensive 12-month program designed to help young agencies grow. Join us to build a successful nanny agency.

Wednesday, October 23
2:00 pm – 5:00 pm
The Seabird Resort

This is an optional add-on to your conference experience. 

$75 if registered in-full for the 2024 APNA Annual Conference (per person)
$250 workshop only. No access to the 2024 APNA Annual Conference (per person)

2024 Legal Updates for CA Placement Agencies: What You Need to Know

Legally Nanny Exclusive

Join us for a critical, one-hour bonus session led by industry authority Bob King as he unpacks the mountain of legal changes affecting California placement agencies in 2024. 

This informative workshop is tailored specifically for CA agencies, ensuring you and your clients stay ahead of the curve with the latest regulations. Bob will comprehensively cover key updates including increases in the minimum wage, overtime regulations, exempt employee classifications, paid sick leave requirements, non-compete and confidentiality agreements, drug testing protocols, and new mandatory employee notices. 

Gain a clear understanding of these new laws and learn how to effectively implement them within your agency. Bob’s expertise will provide you with the essential knowledge to navigate these changes confidently, ensuring compliance and avoiding potential pitfalls. There will also be ample time for a Q&A session, allowing you to address specific concerns and gain personalized insights. 

Don’t miss this invaluable opportunity to equip yourself with the latest legal knowledge and fortify your agency’s operations. Join us on Wednesday for this enlightening and essential session!

Wednesday, October 23
12:00 pm – 1:00 pm
The Seabird Resort

This is an optional add-on to your conference experience. 

$35 if registered in-full for the 2024 APNA Annual Conference (per person)
$50 workshop only. No access to the 2024 APNA Annual Conference (per person)

Judith Langer Merlin Scholarship for APNA Education

Judi was a pioneer in our industry having started A Friend of the Family in Atlanta over 30 years ago. She was a founding member of APNA, the first co-president, and a long-time board member. Her loss leaves a void for many who knew her and were touched in some way by her generous spirit, gentle soul and faithful friendship.

In her honor, APNA has created the Judith Langer Merlin Scholarship for APNA Education.

APNA Honors was created as a way to recognize our members for service and achievements in our industry. Each year a committee reviews nominations and selects those members that have strive to provide quality service that meets or exceeds APNA standards.

APNA Diversity, Equity and Inclusion Scholarship

APNA is committed to creating a more inclusive and diverse community of household staffing business owners. While our goal has always been, and will continue to be, to support all small business owners within our industry and provide access to the tools required to achieve longevity and profitability, we must acknowledge one important fact: it is historically more difficult for minority owned businesses and entrepreneurs from underserved communities to succeed. APNA is committed to addressing this disparity by improving access to much-needed, industry-specific educational opportunities, such as the APNA Conference and our business building webinars, for this important group of entrepreneurs. 

APNA’s DEI Scholarship is awarded to new agency owners who might not otherwise be able to attend the APNA in-person conference. Scholarships will cover the registration and lodging costs to attend conference, as well as include access to APNA’s monthly webinars and Accelerator Program. Scholarships will be awarded based on financial need and to those applicants who have demonstrated a commitment to building their business through ethical practice and participation and support of the larger community.

Recipient Will Receive: 

  • 1 full conference registration
  • 2 nights hotel stay
  • 1- year complimentary access to APNA’s Business Building Webinars
  • Complimentary access to APNA’s Accelerator Program 

You do not need to be an APNA Member to apply!

If you are interested in learning more about this new scholarship program or if you know someone who might be a great candidate, please learn more and share. 

Applications will open June 2024.

Sponsors

Thank you to our 2024 APNA Annual Conference Sponsors & Vendors!

FAQ

WHAT IF I NEED TO CANCEL?

Refunds can be requested up to 45 days prior to the event start date. Email admin@theapna.org with your request. If approved, you will be refunded to the original payment form minus a $75 cancellation fee, per each registration cancellation requested. No refunds after September 8, 2024. 

CAN I PURCHASE ADDITIONAL TICKETS FOR MY STAFF?

Yes. We welcome staff. You can add additional registrants when you register yourself. If you’ve already registered, you can simply go back to your registration (we encourage you to create an account within the registration system, RegFox), and add additional attendees. Discounted rates will be automatically adjusted depending on the number of registrants.

DO I NEED TO BE A MEMBER OF APNA TO REGISTER?

No. We welcome everyone to register for our Conference. We do offer member and non-member pricing, with additional discounts for groups of 3 or more from the same agency.

HOW CAN I BOOK A HOTEL ROOM?

Once you register, information to book your hotel room will be provided in your confirmation email. APNA has a limited number of rooms and conference registration does not guarantee you a room at The Seabird Resort. Should we sell our room block, information on off-site properties will be provided. Please note that registering for the conference does not guarantee you a room at the host hotel. 

Questions?

Kellie Geres, APNA Executive Assistant
admin@theapna.org

See you in Oceanside!