SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
2024 APNA Annual Conference

Speakers & Schedule

Beth Heyer

Babysitting Connection

Membership Magic: Boost Your Business with Subscription Success

Are you ready to revolutionize your business model and ensure steady revenue? Join us for an insightful workshop on implementing a Monthly Membership Subscription Model! In this dynamic session, Bethy Heyer will share how this approach has transformed their business, offering flexibility to members while providing consistent income.

Discover detailed statistics on member engagement and booking trends, and understand why subscription models are successful across various industries, from gyms to streaming services. Beth will guide you through structuring your own subscription model, conducting competitive analysis, and assessing your software capabilities. Learn practical strategies to transition clients from pay-per-booking to monthly memberships and manage overages effectively.

Equip yourself with the knowledge and skills to elevate your business with a proven model that balances member needs and business stability. Don’t miss this opportunity to transform your approach and boost your business success!


Beth Heyer, a single mom to Grant, 9, and Evelyn, 7, has mastered the art of achieving a healthy work/life balance. Based in Austin, Texas, she is a highly regarded business owner and a keen connector of people. With over 20 years of experience in Recruiting and Training, Beth specializes in managing a remote workforce and engaging with Gen Z. Over her 4 years with Babysitting Connection, Beth has built an internal team of 6 and a network of over 300 babysitters across Texas, serving more than 700 monthly subscribers. She also runs the non-profit BC Gives Back, recently launched Pet Sitting Connection, and manages her own consulting business. Passionate about supporting fellow mothers and small business owners, Beth is dedicated to making a positive impact, especially for children in foster care and their families. Her commitment to helping others is at the heart of everything she does.


Kellie Geres, APNA Executive Assistant

See you in Oceanside!