SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
2024 APNA Annual Conference

Speakers & Schedule

Nikki May

Social Blueprint

Unmasking Social Media Myths: Crafting Your Content Strategy for Success

In this enlightening session led by social media strategist Nikki May, attendees will delve into the world of social media myths and discover what truly drives engagement and growth.

Ever wondered if posting at the same time every day guarantees success? Or if using trending audio really expands your reach? Nikki will separate fact from fiction, sharing insights confirmed by the platforms themselves and debunking advice that stifles your creativity.

Beyond myth-busting, this session will provide hands-on strategies to plan a month’s worth of content tailored to your business’s target audience. Learn how to craft compelling posts, leverage analytics for optimal timing, and use platform-specific features to your advantage. Walk away with a comprehensive content calendar, actionable tips, and the confidence to enhance your social media strategy. 

Join us and discover the secrets to building an effective and engaging social media presence. If you’re eager to elevate your social media game, this is a session you won’t want to miss!

Unleash Your Creativity: Elevating Short-Form Videos for Maximum Impact

Elevate your short-form video game with expert insights! Join us for “Unleash Your Creativity: Elevating Short-Form Videos for Maximum Impact,” where we dive into enhancing your video creation and editing skills.

Discover the art of crafting compelling content using just your smartphone, mastering filming techniques that captivate your audience from start to finish. We’ll unravel the secrets behind streamlining the editing process, ensuring efficiency without compromising quality. Say goodbye to hours spent laboring over edits and hello to a seamless editing experience that allows you to churn out high-quality content in record time.

Gain invaluable tips and tricks to maintain a competitive edge in the fast-paced world of social media. Led by social media expert Nikki May, this session will equip you with actionable strategies to consistently produce standout short form videos.

Don’t miss out on this opportunity to refine your craft and command attention in the digital sphere. It’s time to level up your content creation prowess and make your mark online!


Nikki May is a dynamic digital marketing expert with a robust background in Operations Management and a passion for social media strategy. A Texas native and UT Austin alumna with a Bachelor’s in Business Administration, Nikki pivoted from a traditional career to travel full-time and immerse herself in the digital landscape. With over eight years of experience driving growth for small businesses and four years honing social media expertise, Nikki excels in crafting strategies that convert engagement into sales. Her work has empowered businesses to expand into new markets, achieve customer retention goals, and surpass financial targets. Nikki’s focus on tangible results over vanity metrics underscores her belief in the power of strategic social media to transform business outcomes.


Kellie Geres, APNA Executive Assistant

See you in Oceanside!