Join Us September 20-23, 2023, St. Pete Beach, FL
Details Coming Soon!
Join Us September 20-23, 2023, St. Pete Beach, FL
Details Coming Soon!
2021 APNA Conference

Speakers & Schedule

Lynn Perkins


3 Paths to Business Growth: Evaluating Your Business Expansion Opportunities 

Practical insights and tactics to evaluate different strategies for business growth whether your agency is in the mode of thrive or survive. Lynn and Kristen will share real life examples from UrbanSitter and Sitter Pro. Examples of areas that will be covered:

What should you consider if you want to expand into other verticals?

What should you consider when evaluating and expanding into new markets?

Should you acquire or merge with another business to expand your business?

When is the right time to expand?


Lynn Perkins is CEO and co-founder of UrbanSitter, a mobile and online service that connects parents and babysitters through social connections. Launched in 2011, Lynn led the company from notion to national marketplace in less than a year. In 2019, Lynn’s company acquired Sitter Inc. and the Sitter Pro agency software, founded by Kristen Stiles, because Lynn believes there is a spectrum of services that parents are looking for when it comes to childcare and local agencies play a critical role filling a need for personalized, high-touch trusted service. Lynn has been involved in mergers and acquisitions both as the acquiring company and as the company being acquired. A startup veteran, Lynn offers more than 15 years of experience in marketing and selling to Gen X and Gen Y. Prior to founding UrbanSitter, Lynn served as founder and CEO of and VP of Business Development at At companies like Gap Inc., LaSalle Partners and Joie de Vivre Hospitality, Lynn has gained extensive business and transaction experience. She is a frequent speaker on topics like entrepreneurship, technology, women-led businesses and childcare. She is also a graduate of Stanford University and the proud mother of three fabulous boys


Kellie Geres, APNA Executive Assistant

See you in St Petersburg!