Join us for an inspiring session where we dive into the entrepreneurial journey of rebranding a nanny agency. This workshop is tailor-made for nanny agency owners looking to breathe new life into their brand. Discover the critical role of clear messaging in rebranding, and learn through engaging hands-on activities like brand self-assessment, SWOT analysis, and crafting a compelling brand statement. We’ll guide you through essential components of a successful rebrand: establishing a brand vision and goals, defining tone and keywords, and perfecting logo design with variations and proper usage. Explore the power of color palettes and typography in shaping your brand’s identity. By the end of this session, you’ll have the tools and insights to reimagine your agency’s image and stand out in the competitive nanny services market. Transform your brand and attract the right clients with a revitalized, cohesive image!

Lindsay Thomason is a dedicated entrepreneur, child sexual abuse prevention advocate, and loving wife and mother. A cum laude graduate of Syracuse University’s SI Newhouse School of Communications, Lindsay transitioned from the entertainment industry to professional nannying before founding The Nanny League in 2010. Her agency caters to affluent households, professionals, celebrities, and influencers worldwide, boasting a database of over 30,000 professional nannies and thousands of successful matches. Recognized by the LA Business Journal’s Women’s Summit and “Austin Under 40” awards, Lindsay is a respected leader in her field. She serves on the advisory boards of Erin’s Law and the Erin Levitas Foundation, playing a crucial role in creating an online training program to educate nannies about child sexual abuse prevention. Lindsay lives in The Woodlands, TX, with her husband Eric, twins Bette and Sarge, and their dog Evvie, enjoying yoga, hiking, and family time.