SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
2024 APNA Annual Conference

Speakers & Schedule

Amy Rosellini, PhD

Elevating Your Sales Game: Unveiling the Art of Relationship-based Selling

In this interactive workshop tailored for agency owners and staff, industry luminary Amy Rosellini will guide you through the transformative power of a consultative sales approach. Dive deep into the essence of effective selling, where listening becomes your greatest asset and expertise is your currency.

Discover how to navigate the delicate dance of understanding your customers’ needs, forging genuine connections, and positioning yourself as a trusted advisor. Through engaging discussions and practical exercises, you’ll uncover the art of establishing rapport effortlessly, ensuring each interaction leaves a lasting impression.

Walk away armed with actionable techniques to not only enhance your closing rates but also cultivate a loyal customer base that propels your agency to new heights of success. 

Don’t miss this opportunity to learn and elevate your sales approach to unprecedented levels. Join us for this transformative session and unlock the secrets to sustained sales excellence!

Empowering Team Growth: Fostering Leadership and Management Excellence

Join us for an enriching session led by esteemed speaker Amy Rosellini, tailored for agency owners and leaders with teams of 5 or more employees. In this dynamic workshop, delve into the intricacies of cultivating a thriving organizational culture through effective leadership and management practices.

Explore a comprehensive framework for constructing a robust succession plan, crucial for navigating the challenges of agency growth. Amy will guide you through the process of identifying and nurturing talent within your team, paving the way for seamless career progression and development opportunities.

Gain invaluable insights into designing clear career paths within your agency, ensuring alignment between individual aspirations and organizational objectives. Discover strategies for honing leadership competencies among your staff, empowering them to lead with confidence and excellence. Equip yourself with the essential tools and knowledge needed to foster a culture of leadership and management excellence within your organization.

Let’s shape the future of your agency and nurture the growth of your team!


With a career spanning multiple industries, Dr. Amy Rosellini brings a wealth of experience and insight as a management consultant, fractional CHRO, author, and speaker. Currently serving as a CEO Advisor and Executive Coach with Vistage Worldwide, Amy has held influential roles at esteemed companies such as Nordstrom, The Container Store, and Park Place Automotive Dealerships. Her expertise encompasses Human Resources, Organizational Development, Learning, Talent Acquisition, Culture, and Employee Engagement. A Texas native, Amy holds a bachelor’s degree in journalism from Texas A&M University, a master’s degree in applied communications, and a PhD in information science from the University of North Texas. She also consults for international airlines and teaches business management and strategy as an adjunct professor. Amy is an active board member and advisor in the Dallas-Fort Worth area, and in her spare time, she supports the arts, reads Dave Sedaris, and performs improvisational comedy with Pavlov’s Dogs.


Kellie Geres, APNA Executive Assistant

See you in Oceanside!