Why your Website is Costing you Clients – Thursday, March 25, 12pm PST | 3pm EST Participants can expect to walk away with a better understanding to making a great first impression for their audience on their “first date” with your website: Your paid marketing efforts are the invitations to your “website party.” Are you...Read More

Customer service, bookkeeping, graphic design–growing and running your business means wearing many hats. But juggling these tasks can often be too much for one person to handle. If you’re feeling burnt out or generally overwhelmed, it might be time to hire a virtual assistant. Virtual assistants, or VAs, work from anywhere in the world and...Read More

Greetings! Light snow is coming down in the DC area and there is very little movement outside. This winter scene is playing out all over the country (even in the South). Inside our respective offices, however, every member of the Board has been very busy with ongoing projects designed for you, our APNA community. But...Read More

You know that paying household employees “on the books” is always the right and smart thing to do. The benefits for families far outweigh any perceived financial savings from avoiding taxes and other obligations. The ongoing COVID-19 pandemic has brought all of this into crystal-clear focus, and the following examples will help you discuss with...Read More

All Things PPP & SBA: Tuesday, February 9, 12:30 PM PST | 3:30 PM EST  Fix your first PPP, move further into recovery with PPP2, and check out SBA’s push to provide better access to capital for small businesses. Kim Bunting will walk us through the changes and new programs available for small businesses through...Read More

So many things have changed in the past year, and more and more agencies are realizing that taking steps to make your agency more inclusive both from a family and a candidate perspective is no longer a nice-to-have or something to do ‘whenever there is time’. While we are all aware that the majority of...Read More

Greetings! We made it to 2021! Congrats to us—that was no small feat. It is, however, very difficult to write to all you now without mentioning the enormous elephant in the room. The desecration of the Capitol was this past week,  and I cannot for the life of me wrap my head around it. This...Read More

Michael Jordan is the best basketball player of all time but he will not come close to playing at his best without his shoes. Onboarding a caregiver is like lacing up Jordan’s Nike’s and giving caregivers the opportunity to most effectively execute their role. Most often the missing piece to swiftly receiving a caregiver’s best...Read More

We’re thrilled to kick-off our 2021 APNA Business Building Webinar Series Thursday, January 21, 2021 with Tonya Sakowicz, Newborn Care Solutions. She will present Why Adding NCS Placements to Your Offerings is your Biggest Move of 2021. If 2020 taught us anything, it is that diversification in revenue streams can be a lifesaver for any...Read More

Greetings! In September at the APNA conference ‘Evolve + Elevate’, I spoke about the importance of being resilient. Now I am warming to the idea of being hopeful. COVID-19 has been all-consuming for months and remains so, but there is now light at the end of this long tunnel.  As small businesses, nanny agencies have...Read More