SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
2024 APNA Virtual Summit

Speakers & Schedule

Sarah Washburn

The Washburn Agency

Welcome to “Conversations that Convert: Mastering the Art of the Sales Call” – an immersive workshop that unravels the secrets behind turning ordinary conversations into powerful catalysts for conversion. In this dynamic panel discussion, we bring together three leading placement agency owners to explore the intricacies of sales calls and unveil the strategies that transform dialogue into a driver of success. 

From the initial “hello” to the closing pitch, this workshop will delve into the psychology of effective communication, shedding light on the artistry involved in every successful sales call. Learn how to navigate objections seamlessly, build rapport effortlessly, and tailor your message for maximum impact. Our panelists will dissect real-life examples, sharing triumphs and challenges, offering you a rich tapestry of actionable insights.


Sarah Washburn is the proud owner and founder of The Washburn Agency in Boston, MA. Holding a Bachelor’s degree in Hospitality Management from Endicott College, she has propelled the agency to be widely recognized as one of Boston’s top household staffing firms. With a unique perspective on the placement process gained through her experience as a Nanny and Personal Assistant as well as having employed Nannies for her own children, Sarah has played a pivotal role in shaping the agency’s success. Residing North of Boston, Sarah loves to spend her free time exploring the world with her husband and two sons, ages 11 and 8. When not traveling, Sarah can be found contributing to the community, whether it’s hosting International Nanny Training Day or serving as the president of her youngest son’s PTO.


Kellie Geres, APNA Executive Assistant