SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference

APNA is thrilled to introduce the APNA Toolkits. Over two years in the making and in collaboration with many of our member agencies and industry professionals, the toolkits are a series of documents to assist you in the day-to-day operations of your agency. These toolkits are designed to take the guesswork out of contracts, PR, placements, managing employees, adding revenue streams to your business, dealing with challenging situations, and much more.

The toolkits will be released in the coming months and are suitable for agencies of any size, either to use as a launching pad for opening an agency or for fine-tuning your existing processes to allow you to focus on your agency’s growth and utilize as training documents for you and your team.

Do you find yourself fielding calls from the local press for a quote? Is there a local or national news story regarding nannies/child care that you can speak on? Are you wondering why other agencies are regularly featured in the press? Are you prepared for when these opportunities to share your business happen? In the APNA PR Toolkit, we explain why the ‘secret sauce’ to getting press and recognition doesn’t involve investing thousands of dollars into a PR or media form. This toolkit takes the guesswork out of creating a press release or media kit for your agency, and shares how to establish and develop positive relationships with reporters and media outlets in your area.

Included in the PR Toolkit: 
  • Sample pitch to reporter
  • Sample press release
  • Building a Media List
  • Speaking with Reporters
  • Preparing for TV Interviews
  • Resources and Tools for PR
  • Building your press kit


Member Pricing: $49.99 (must be logged into your APNA Account to receive member pricing)
Non-Member Pricing: $99.00

Purchase Yours Today!

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