Investing in the professional development of the nannies and caregivers you place is one of the most effective ways to strengthen your agency’s reputation and long-term success. When caregivers continue to learn and grow in their roles, families receive higher-quality care, and your agency becomes known for placing top-tier talent. Providing training, certification opportunities, and...Read More

As the leading resource to the nanny and household staffing community, APNA is dedicated to providing valuable insights and guidance. The placement process can often feel overwhelming for both nannies and parents. To ensure a successful match, agencies follow comprehensive procedures. Here’s what agencies should be doing to uphold the highest standards in nanny placement....Read More

Running a successful nanny agency means not only connecting families with the right caregivers but also consistently growing your client and candidate base. In today’s competitive market, effective marketing strategies are essential for ensuring your agency remains top-of-mind for families seeking care and nannies searching for work. Here are some proven marketing tactics, both digital...Read More

What is going on in this market? How is it affecting the nanny industry? It feels very much as though we are on a roller coaster ride. And not in a very fun way. Are we going up? Are we staying down? Whoa, what was that whiplash I just felt? 2022 was a much better...Read More

Nanny agencies with temporary divisions play a crucial role in connecting families with qualified caregivers who can meet their specific short-term needs. When it comes to hiring, agencies have the option of utilizing independent contractors or W-2 employees. Both types of workers have benefits and drawbacks, and it’s essential to understand them to determine which...Read More

Leadership is tough, especially if you’re a small business owner looking to grow your agency. I know this from experience. When I started my agency at 21 years old, I had to live in my car while waiting for my first commission check. But that check was a turning point for me. It helped put...Read More

The Nanny Doctor asks: “Why do Families Behave that Way??” They are scared and or desperate They need help But they’re scared! Other invisible factors As an agency owner, you may find yourself asking, “Why is this family behaving this way?? We are just trying to help them!” This is a valid question. Many times...Read More

Have you run into dicey conversations around race, gender, or religion? If you have, you’re not alone. More business owners are finding themselves in conversations around equity. With 42% of employees seeking an organization that is diverse and inclusive of all types of people, the current employment landscape requires that companies have a firm grasp...Read More

Now more than ever before, having a great nanny database is a HUGE advantage for your business. Building a loyal following can be tough and takes time, which is one thing you never have enough of. But there are a few ways you can consistently demonstrate to the local nanny community that you support them...Read More

We know your top priority as an agency is to place high quality candidates with families in need of care. Your team goes through a thorough screening process and diligently evaluates the best fit based on candidate experience, skills, role requirements, ages of children, parent preferences, etc. Undoubtedly, each family is looking for a caregiver...Read More