Join Us September 20-23, 2023, St. Pete Beach, FL
Details Coming Soon!
Join Us September 20-23, 2023, St. Pete Beach, FL
Details Coming Soon!
2022 APNA Conference

Speakers & Schedule

Suzie Zeldin

Smart Sitting

Conflict Resolution – Typical Client and Candidate Problems

Does your heart beat faster when a client email comes in and says “CALL ME. NOW.” in the subject line? Does the thought of words coming at you rapid fire with rage make you want to sell everything and move somewhere tropical? Well, you’re not alone. Handling disgruntled clients and candidates is a top stressor for agency owners. When a conflict happens, it can spin out of control, take up valuable time, and distract you from productive work for hours—maybe even days! I promise, the mental capacity it takes to deal with these clients and candidates is a lot more than you could imagine. This is why it is so important to sharpen your conflict resolution skills and practice responding to typical client and candidate problems! Don’t know where or how to do that? You have come to the right spot! In this interactive workshop, you’ll learn to approach conflicts with an open mind, to listen more (and talk less), to abandon what isn’t helpful, to use empathy and validation to reset the relationship—tools that are of value to any agency owner (I guess any person who deals with conflict? Oh wait, that’s all of us!)


Suzie Zeldin is the Director of Operations and co-owner of Smart Sitting in New York City. After graduating from New York University, Suzie went on to work with clients at some of the top advertising agencies in New York, gaining experience and understanding in marketing, copywriting, client relations, and the positive impact of a strong brand identity. She also worked alongside lawyers in an anti-trust litigation firm which instilled in her an appreciation for details and a patience for sometimes unavoidable tedium. Focused on increasing efficiencies within the confines of a high touch industry, Suzie has spent her time at SmartSitting creating technological solutions that support the SmartSitting staff while balancing the unique and personal needs of families, children, and the wonderful people that spend their time caring for them.


Kellie Geres, APNA Executive Assistant

See you in San Diego!