SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
2023 APNA Virtual Conference

Speakers & Schedule

Gillian Kline Reiman

White House Nannies, Inc.

What Doesn’t Kill You Makes you Stronger: Learnings To Set Your Agency Up for Growth and Success In Crisis

It doesn’t matter how many years you’ve been in business or what market you’re in, challenges like a global pandemic, staffing shortages, cyber-attacks, or difficult clients can make day to day operations a slog and even bring you to the brink. But at White House Nannies, we’ve come to realize the toughest times are the periods of greatest learning, growth, and evolution. We like to say, it’s always darkest before dawn. In this session, we’ll review common industry challenges and how they present opportunities to reassess and reimagine operations and how you express your brand value and market position. We’ll provide tips and our favorite game-changing tools for improving office efficiency, recruiting, and social media.


Gillian Kline Reiman is the Chief Operating Officer at White House Nannies. She joined the family business in 2018 after nearly a decade of experience working in Business Strategy, Insights, and Analytics for top advertising and marketing firms in NYC. Her clients ranged from Google, American Express Small Business, Carnival Cruise Line, Weight Watchers, among many others! As part of the WHN team, Gillian is focused on building strategic partnerships, expanding and improving day-to-day operations, community development, and social media. She is a graduate of Tufts University and is the mother of 4-year-old identical twin boys.


Kellie Geres, APNA Executive Assistant