Join Us October 19-22 in San Diego - 2022 APNA Annual Conference
SOLD OUT! Join our Waitlist
Join Us October 19-22 in San Diego - 2022 APNA Annual Conference
SOLD OUT! Join our Waitlist
APNA-2021-Up-Next-Banner

2021
APNA Annual Conference

September 22-25

About the Conference

Once a year, agency owners and staff from across the globe gather for one weekend to recharge, connect, and energize. APNA’s annual conference provides an opportunity for agencies to immerse themselves in new knowledge, learn new skills and techniques, connect with like-minded business owners, and take away immediate plans they can implement to succeed in the private service industry.

We are thrilled to welcome you to our 2021 annual conference, “Up Next: Redefining and Rebuilding Your Business”, from September 22nd to 25th at the stunning Don CeSar Hotel in St. Pete Beach, Florida.

It’s hard to believe it will have been two full years since we were all together in Santa Barbara, and how many things have changed since then. We’ve each had moments where we flourished, and moments that we fumbled. As COVID-19 cases continue to drop across the country and more and more people receive the vaccine, we are looking forward to closing this challenging chapter and looking ahead to the future of our industry and all the ways we’ve become stronger on the other side.

More information will be released in the weeks to come, including a dynamic and diverse speaker line-up of experts from other industries and some familiar faces from within our own membership. We are closely monitoring the status of COVID-19 cases nationwide and will be releasing guidelines as we get closer to September to ensure everyone who wishes to attend will be able to do so safely and confidently.

We cannot wait to be reunited with other agency owners in our community and meet some of the faces we have been introduced to last year through webinars, mastermind groups and last year’s virtual conference. We look forward to celebrating our victories together in Florida as we look towards a post-pandemic future and prepare for whatever is Up Next together.

The conference is open to owners and staff members of nanny agencies worldwide – you do not need to be a member of APNA to attend. We look forward to making waves with you in St. Pete this September.

September 22-25, 2021

Don CeSar
St Petersburg, Florida

Conference Will Begin

Hotel & Venue

APNA is elated to be hosting our annual conference September 22-25th at the stunning Don CeSar this year.

The Legendary Pink Palace® of St. Pete Beach

Opened in the heyday of the Gatsby Era in 1928, The Don CeSar has been welcoming travelers for nearly a century. From high society’s playground to starring on the silver screen to being a Gulf Coast icon, The Don CeSar boasts a rich and glamorous history. Distinguished celebrities such as Clarence Darrow and F. Scott Fitzgerald have stayed at the Pink Palace on St. Pete Beach. We even served in the Great War. With a sugar-fine beach, radiant sunsets, a world-class spa, and a vibrant food scene, you really can have it all. More than a landmark, The Don is epic style. Timeless. Majestic. Cool.

Should you experience any issues booking your room, please email admin@theapna.org for assistance.

Wednesday, September 22

Day One

Schedule

9:00 am – 1:00 pm 
APNA Board Meeting

5:30 pm – 7:30 pm
Attendee Registration Open (all attendees must check-in with conference registration prior to attending events) 

7:00 pm – 9:00 pm
Welcome Reception sponsored by GTM Payroll Services

Thursday, September 23

Day Two

Schedule

7:45 am – 8:15 am 
Breakfast & Registration

8:15 am – 8:30 am
Welcome & Introduction of APNA Board Members

8:30 am – 9:40 am
Opening Session sponsored by HomeWork Solutions
Win That Client, Amy Bingham
 
9:40 am – 10:00 am
Networking Break sponsored by International Nanny Association
 
10:00 am – 11:00 am
Surviving the Difficult, High Maintenance, and Needy, Dr. Lindsay Heller
 
11:00 am – 12:00 pm
How to Hire and Fire: Growing Your Team Strategically and Best Practices for Parting Ways, Shenandoah Davis
 
What We Learned the Hard Way: Expert Advice from Veteran Agency Owners Who’ve Been There -Jami Dennis, Kim Winblood, Denise Collins
 
12:00 pm – 1:15 pm
Lunch sponsored by Scout Reference
 
1:15 pm – 2:15 pm
Propel Profits, Amy Bingham
 
Payroll, Taxes, Benefits in the Time of COVID, Jay Schulze
 
2:15 pm – 3:15 pm
Rebuilding Temps, Lindsay Rose
 
Core Values: How to captivate families and motivate teams, Megan Metzger
 
3:15 pm – 3:35
Networking Break
 
3:35 pm – 4:00 pm
APNA Honors Awards: Rising Star & Staffing Employee of the Year
 
4:00 pm – 5:00 pm
Cocktails + Happy Hour Mini Sessions
Sponsored by College Nannies + Sitters
Valuing Your Services: How Pricing and Structure Affect Your Operations and Profitability
The Art of the Upsell
Planning & Implementing a Successful Branded Photo Shoot
Creating an Engaged Nanny Community
COVID-What you Need to Know Now
Attracting High Net Worth Clients

Attendees are on their own for dinner!

Friday, September 24

Day Three

Schedule

Friday, September 24
7:45 am – 8:15 am
Breakfast sponsored by Megan Metzger Consulting

8:15 am – 8:30 am
Sponsor Introductions + Announcements

8:30 am – 9:40 am
3 Paths to Business Growth: Evaluating Your Business Expansion Opportunities, Lynn Perkins

9:40 am – 10:00 am
Networking Break sponsored by PFC Caregiver Screening

10:00 am – 11:00 am
Mastering Video to Expand Your Candidate Base, Kyle Draper

11:00 am – 12:00 pm
The Case for Nanny Training, Erika Slade

12:00 pm – 1:15 pm
Lunch sponsored by Alpha|Omega Coverage Corp

1:15 pm – 1:45 pm
APNA Honors Awards: Lifetime Achievement & Agency of the Year

1:45 pm – 2:45 pm
Effectively Managing Your (Remote) Temp Workforce to Increase Retention + Revenue, Peter Coffin

Leveraging Overseas Hire Can Revolutionize Your Business and Your Bottom Line, Katie Provinziano and Suzie Zeldin

2:45 pm – 3:45 pm
Grow Your Business with Storytelling, Kyle Draper

Harrowing Ordeals | How to Respond (Legally Speaking), Harry Jones + Kim Winblood

3:45 pm – 4:00 pm
Closing Remarks

6:00 pm Optional Sunset Dinner Cruise
Sponsored by Care.com HomePay
Transportation sponsored by Enginehire

*pre-registration required. Email admin@theapna.org for more details.

Wednesday, September 22

Day One

Schedule

Wednesday, September 22
9:00 am – 1:00 pm
APNA Board of Directors Meeting
board breakfast sponsored by Bright Horizons

7:00 pm – 9:00 pm
Opening Reception sponsored by GTM Payroll Services

Thursday, September 23

Day Two

Schedule

Thursday, September 23
7:45 am – 8:15 am

Breakfast
 
8:15 am – 8:30 am
Opening Remarks and Introduction of APNA Board Members + Sponsors
 
8:30 am – 9:40 am
Opening Session sponsored by HomeWork Solutions
Win That Client, Amy Bingham
 
9:40 am – 10:00 am
Networking Break sponsored by International Nanny Association
 
10:00 am – 11:00 am
Surviving the Difficult, High Maintenance, and Needy, Dr. Lindsay Heller
 
11:00 am – 12:00 pm
How to Hire and Fire: Growing Your Team Strategically and Best Practices for Parting Ways, Shenandoah Davis
 
What We Learned the Hard Way: Expert Advice from Veteran Agency Owners Who’ve Been There -Panel Discussion
 
12:00 pm – 1:15 pm
Lunch sponsored by Scout Reference

1:15 pm – 2:15 pm

Propel Profits, Amy Bingham
 
Payroll, Taxes, Benefits in the Time of COVID, Jay Schulze
 
2:15 pm – 3:15 pm
Rebuilding Temps, Lindsay Rose
 
Core Values: How to captivate families and motivate teams, Megan Metzger
 
3:15 pm – 3:35
Networking Break
 
3:35 pm – 4:00 pm
APNA Honors Awards: Rising Star & Staffing Employee of the Year
 
4:00 pm – 5:00 pm
Cocktails + Happy Hour Mini Sessions
Sponsored by College Nannies + Sitters
Valuing Your Services: How Pricing and Structure Affect Your Operations and Profitability
The Art of the Upsell
Planning & Implementing a Successful Branded Photo Shoot
Creating an Engaged Nanny Community
COVID-What you Need to Know Now
Attracting High Net Worth Clients

Attendees are on their own for dinner!

Friday, September 24

Day Three

Schedule

7:30 am – 8:30 am 
Breakfast & Registration

Friday, September 24
7:45 am – 8:15 am
Breakfast sponsored by Megan Metzger Consulting
8:15 am – 8:30 am
Sponsor Introductions + Announcements
8:30 am – 9:40 am
3 Paths to Business Growth: Evaluating Your Business Expansion Opportunities, Lynn Perkins
9:40 am – 10:00 am
Networking Break sponsored by PFC Caregiver Screening
10:00 am – 11:00 am
Mastering Video to Expand Your Candidate Base, Kyle Draper
11:00 am – 12:00 pm
The Case for Nanny Training, Erika Slade
12:00 pm – 1:15 pm
Lunch sponsored by Alpha|Omega Coverage Corp
1:15 pm – 1:45 pm
APNA Honors Awards: Lifetime Achievement & Agency of the Year
1:45 pm – 2:45 pm
Effectively Managing Your (Remote) Temp Workforce to Increase Retention + Revenue, Peter Coffin
How Leveraging Overseas Hire Can Revolutionize Your Business and Your Bottom Line, Katie Provinziano and Suzie Zeldin
2:45 pm – 3:45 pm
Grow Your Business with Storytelling, Kyle Draper
Harrowing Ordeals | How to Respond (Legally Speaking), Harry Jones + Kim Winblood
3:45 pm – 4:00 pm
Closing Remarks

6:00 pm Optional Sunset Dinner Cruise
Sponsored by Care.com HomePay
*pre-registration required. Email admin@theapna.org for more details.

Friday, September 24
6:30 pm - 10:00 pm

Excursion

We are working on an exciting Friday evening excursion for attendees. Your partner or guests will be welcome to join as well. When making your travel arrangements, please be sure to extend your stay to include Friday night at the Don CeSar as you won’t want to miss this!  Registration information will be provided at a later date.

Judith Langer Merlin Scholarship for APNA Education

Judi was a pioneer in our industry having started A Friend of the Family in Atlanta over 30 years ago. She was a founding member of APNA, the first co-president, and a long-time board member. Her loss leaves a void for many who knew her and were touched in some way by her generous spirit, gentle soul and faithful friendship.

In her honor, APNA has created the Judith Langer Merlin Scholarship for APNA Education.

APNA Honors was created as a way to recognize our members for service and achievements in our industry. Each year a committee reviews nominations and selects those members that have strive to provide quality service that meets or exceeds APNA standards.

FAQ

WHAT IF I NEED TO CANCEL?

Refunds can be requested up to 30 days prior to the event start date. Email admin@theapna.org with your request. If approved, you will be refunded to the original payment form minus a $75 cancellation fee, per each registration cancellation requested. No refunds after August 22, 2021. 

CAN I PURCHASE ADDITIONAL TICKETS FOR MY STAFF?

Yes. We welcome staff. You can add additional registrants when you register yourself. If you’ve already registered, you can simply go back to your registration (we encourage you to create an account within the registration system, RegFox), and add additional attendees. Discounted rates will be automatically adjusted depending on the number of registrants.

DO I NEED TO BE A MEMBER OF APNA TO REGISTER?

No. We welcome everyone to register for our Virtual Conference. We do offer member and non-member pricing, with additional discounts for groups of 3 or more from the same agency.

HOW CAN I BOOK A HOTEL ROOM?

Our current room block at the Don CeSar is sold out. If you are a registered attendee, information on booking alternate hotel accommodations can be found in your registrations confirmation email. Should you encounter any problems when booking, email admin@theapna.org.

Questions?

Kellie Geres, APNA Executive Assistant
admin@theapna.org

See you in St Petersburg!