SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
2021 APNA Conference

Speakers & Schedule

Peter Coffin

College Nannies + Sitters

Sitter Engagement | The Secret to Success in Your Temporary Division

Veteran agencies know that there’s nothing that will kill your back-up-care and temporary business faster than lack of talent and caregiver turnover. So how do you prevent it? How do you effectively recruit and engage a remote caregiver workforce? Through his years of working in the back-up-care market, Peter Coffin, former Senior Learning and Development Manager for College Nannies and Sitters, and now multi-territory franchise owner, found that today’s temporary workforce wants to connect, grow, and be engaged on a daily basis. In this valuable session he will share with you some of the tools that businesses across the country have found successful in driving engagement, boosting retention and positively impacting revenue and profit. Using tools like Slack, Facebook, text messaging and more Peter will reveal his most effective referral campaigns, awards programs, and caregiver incentives that have dramatically impacted his business. If your agency currently offers temporary or back-up-care, or plans to in the near future, this is a session you do not want to miss!


Peter Coffin is determined to help business owners and entrepreneurs reach sustainable profitability through organizational design and people management. With over 15 years’ experience in staffing, recruiting, learning & development, and running his own childcare and consulting businesses, Peter has practical knowledge and hands-on tips to share with clients and audiences alike. From launching startup owners to supporting established organizations, he’s helped to improve margins and hit key performance metrics. Before building his own remote workforce, Peter worked for College Nannies + Sitters teaching new owners and managers how to successfully source, hire, onboard and retain quality people.


Kellie Geres, APNA Executive Assistant

See you in St Petersburg!