SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
SAVE THE DATE: OCTOBER 23-25 | APNA Annual Conference
2023 APNA Conference

Speakers & Schedule

Sue Cornish


Delighting Customers, Maximizing Profits: Unleashing the Potential of Event Care

Join us for an insightful session led by industry expert Susan Cornish as she shares her wealth of experience in building a thriving babysitting and event business. In this engaging session, Susan will delve into the numerous advantages of offering services for events, providing you with valuable insights on how to capitalize on this lucrative market.

Discover Susan’s proven approach to sales and marketing, learning effective strategies for attracting and securing the right clients. Gain invaluable tips on promoting your services, reaching your target audience, and differentiating yourself from competitors in the industry.

Moreover, Susan will delve into the key elements of delighting your customers and delivering successful events. Learn how to exceed expectations, create memorable experiences, and foster customer loyalty. 

Don’t miss this opportunity to learn from Susan Cornish’s firsthand expertise and elevate your event babysitting business to new heights. Join us for this enlightening session and gain the knowledge and insights needed to succeed in this thriving niche market.


Susan Cornish is a visionary with a passion to grow businesses. She blends astute sales skills with 30+ years of management in complex field organizations. She believes that the strength of any organization is people – it’s human capital. Leading by example and understanding the keys to motivating people, Susan builds teams that take ownership of their roles and collective success. Her experience crosses both B2B and B2C corporate and entrepreneurial organizations. These companies have ranged from start-up to $1B in annual revenues.

In 2009, she brought this passion to the fledgling franchise system, College Nannies, Sitters+Tutors. Her first unit in Columbus grew rapidly despite the economy, earning the franchise Rookie of the Year. With multiple units in North Carolina, Ohio, Pennsylvania and Virginia, she focuses on taking CNST to a $100M brand by increasing sales, driving operational efficiencies and developing personnel. In 2016, this journey lead her to start a second technology based company specializing in on-call staffing for childcare and home health care organizations. Susan designed and developed the AI to support the operations. Prior to 2009, Susan spent ten years with Lifetouch National School Studios, the nation’s largest photography company. Along with her focus on B2B sales, she partnered with the photography development team to innovate photography and photography sharing.


Kellie Geres, APNA Executive Assistant