What if we told you that you only have 27 seconds to make a good first impression? What if we also told you that 48% of INC.com readers believe personal connections are the primary factor for propelling your growth in your company? These statistics might just shift your perspective for the next time you go in for a handshake, right? They would for us—especially if it meant we could gain a business transaction from simply smiling and making eye contact. In this transformative session, Brenda Wells will share her knowledge on strengthening our first impressions, focusing on people as individuals, and building our relationship skills to connect and network successfully. The goal is to know your clients in a way that can build relationships in order to drive long-term success. Brenda emphasizes how we have lost the art of human connection which is more relevant today than ever. If you aren’t thinking about your network of friends, colleagues, customers, or clients as free marketing, you’re missing out on one of the most important (and free!) marketing tools you can utilize. After this session, you will have the knowledge and skills you need to build your brand through nurturing your network of connections!