Reaching your first million is a major milestone, but scaling beyond it requires a fundamental shift in your operational mindset. What got you here won’t get you there. To break through the $1M ceiling and reach the next level, you must master the four pillars of a scalable foundation: Positioning, Process, People, and Profit. 

In this compelling one-hour workshop, financial expert, Deb Purvin, shares the proprietary “Four P’s” framework for sustainable growth. Having successfully scaled two companies to $100 million and led banking teams at Citi and Texas Capital, Deb knows exactly what it takes to scale profitably – because she’s lived it. 

We will discuss the following necessary transitions: 

• From saying “yes” to every prospect (even if it’s not a good fit) to working only with clients who will be enjoyable and profitable; 
• From a staff that follows your directions to a staff that takes ownership; 
• From keeping all your workflows in your head to developing written processes (with input) for the team; 
• From making “gut” business decisions to making confident, intentional decisions based on your forward-looking financial strategies. 

As the founder of the Business Owners MBA (BOMBA) and faculty for Goldman Sachs 10,000 Small Businesses, Deb has spent three decades helping entrepreneurs move from financial confusion to strategic clarity. Her methods have produced tangible results: INC 5000 winners, doubled revenues, and stronger profit margins. Attendees will walk away as more confident leaders ready to finally enjoy the life they imagined when they started their businesses.

As business owners, we strive to build our business by growing revenue, but we also need to pay attention to the bottom line: your profit. In this workshop, we’re going to discuss The Profit Killers. If everything feels like it’s going great, but you’re still worrying about making payroll, this workshop will give you some different ways to measure your profitability. 

Deb will discuss the 7 Profit Killers and how to slay them: 

1. New versus Existing Clients 
2. Pricing Fears 
3. Cash Flow Surprises 
4. Scope Creep 
5. Employee Effectiveness 
6. Platform Multipliers 
7. Fraud 

Deb Purvin teaches this class having been there. Most of these Profit Killers she had to wrestle herself while she built two companies to $100 million and sold them successfully. After leading banking teams for 20 years and lending more than $2 billion, she now teaches entrepreneurs to master their numbers and build the business they imagined. As founder of the Business Owners MBA (BOMBA) and a faculty member for Goldman Sachs 10,000 Small Businesses, Deb has spent the last three decades helping business owners achieve tangible results, including INC 5000 recognition, doubled revenues, and stronger profit margins.

Deb Purvin skied on the US Ski Team, then attended Dartmouth and Harvard. After a few years in banking, she turned entrepreneur. She grew 2 businesses to $100M and successfully exited both, but not without challenges — defaulting on $82M of debt and racking up $25M operating losses. Overcoming obstacles requires perseverance, patience, and a sense of humor.

Not ready to retire, Deb returned to banking. She was uniquely qualified to lend to CEOs, having “been there, done that.” To give back, she founded Business Owner’s MBA (BOMBA) teaching owners to scale profitably (and avoid the mistakes she made). 

BOMBA is the culmination of all I’ve learned and teaching others to be successful is the most rewarding experience. I love telling stories about overcoming challenges and inspiring others to live their dreams. Entrepreneurship is risky (82% fail), but BOMBA hasn’t had a client fail in our 25 years!