For many nanny agencies, household staffing begins with the occasional request for a household manager, personal assistant, estate manager, or executive housekeeper. But transforming those one-off placements into a thriving, profitable service line requires far more than saying “yes.”

Join Olivia Fountain (Household Staffing), Emily Miller (Charlotte’s Best Nanny Agency), Jenni Vaughn (DM Estate Staffing), and Katie Trevino (The Help Company) for a candid discussion on what it truly takes to build a successful household staffing division. Drawing from their own experiences, these industry leaders will share the strategies, systems, and mindset shifts that helped them move from occasional placements to established, revenue-generating businesses.

This panel will offer an honest look at the realities of expanding beyond nanny placements, including how to identify opportunities in your market, attract and vet a different caliber of candidates, educate clients on higher-level household roles, and navigate the increased complexity that comes with executive and estate staffing.

Whether you’re considering your first household staffing placement or looking to grow an existing division, this conversation will provide practical insights, lessons learned, and actionable strategies from agency owners who have successfully built this service line from the ground up.

Household staffing isn’t simply an additional service, it’s a strategic evolution. Join this panel to learn what it takes to make that transition with confidence, credibility, and lasting success.

Jenni Vaughan brings over 15 years of hands-on experience in private service and a genuine passion for building strong, lasting relationships. As Managing Director at DM Estate Staffing, she combines deep industry knowledge with a thoughtful, people-first approach to create meaningful, long-term placements. Her journey began in 2003 as a Nanny and Family Assistant in Dallas while in college, and continued through graduate school in Hawaii and a teaching role at Mid-Pacific Institute. In 2012, she joined a prominent Washington, DC household as a Nanny, growing over nearly a decade into House Manager, overseeing staff, travel, events, and the family’s philanthropic foundation. That same care has guided her work at DM Estate Staffing, where she joined as a Consultant, became Estate Staffing Director leading senior-level searches for Private Chefs, Directors of Residences, Estate Managers, and Personal Assistants, and in 2026 stepped into the Managing Director role. She leads with honest communication, thoughtful listening, and a deep commitment to finding the right fit for everyone involved.