Growth is not one-size-fits-all—and in today’s household staffing landscape, the decision to expand into multiple markets or deepen your dominance in one is both strategic and deeply personal.

In this dynamic, debate-style session, four experienced agency leaders take the stage to explore both sides of the equation. Two speakers will advocate for multi-location expansion, sharing how satellite offices can increase revenue streams, broaden talent pools, and elevate brand visibility across regions. Opposing them, two speakers will present the case for staying rooted—arguing that market saturation, operational excellence, and brand authority within a single location can yield stronger margins, tighter systems, and more sustainable growth.

Together, they will unpack the real-world implications of each approach, including operational complexity, staffing infrastructure, client acquisition, market dilution, leadership bandwidth, and financial risk versus reward.

This session is designed to challenge assumptions, sharpen your strategic thinking, and help you evaluate what growth truly looks like for your agency.

Whether you’re considering expansion or refining your current footprint, you’ll leave with clarity, perspective, and the confidence to choose a path that aligns with your vision, capacity, and long-term goals.

Sarah Washburn is the proud owner and founder of The Washburn Agency. Holding a bachelor’s degree in Hospitality Management from Endicott College, she has propelled the agency to be widely recognized as one of Boston’s top household staffing firms. Sarah brings a perspective shaped by experience on both sides of the placement process, through her firsthand work as a nanny and personal assistant, as well as through employing nannies for her own children. She is dedicated to supporting and advancing the household staffing industry, serving on the Board of Directors for the Association of Premier Nanny Agencies (APNA) and hosting International Nanny Training Day (iNNTD) Boston. Residing north of Boston, Sarah enjoys spending her free time exploring the world with her husband and two young sons.