Growth is not one-size-fits-all—and in today’s household staffing landscape, the decision to expand into multiple markets or deepen your dominance in one is both strategic and deeply personal.

In this dynamic, debate-style session, four experienced agency leaders take the stage to explore both sides of the equation. Two speakers will advocate for multi-location expansion, sharing how satellite offices can increase revenue streams, broaden talent pools, and elevate brand visibility across regions. Opposing them, two speakers will present the case for staying rooted—arguing that market saturation, operational excellence, and brand authority within a single location can yield stronger margins, tighter systems, and more sustainable growth.

Together, they will unpack the real-world implications of each approach, including operational complexity, staffing infrastructure, client acquisition, market dilution, leadership bandwidth, and financial risk versus reward.

This session is designed to challenge assumptions, sharpen your strategic thinking, and help you evaluate what growth truly looks like for your agency.

Whether you’re considering expansion or refining your current footprint, you’ll leave with clarity, perspective, and the confidence to choose a path that aligns with your vision, capacity, and long-term goals.

Lindsay Rose serves as the President of Mom’s Best Friend Dallas/Ft. Worth/Vail Sitters and Co-Owner of Scout Reference. She is a native Texan, born and raised in Dallas/Ft. Worth where she still resides with her college sweetheart and their two little boys. Lindsay has extensive experience managing large teams of employees, building her own businesses, and pushing the ceiling of growth in all levels of owning and operating businesses and organizations. A proud graduate of Dallas Baptist University, Lindsay’s education in Business Administration, Marketing, Entrepreneurship, and Finance only furthers her knowledge and background in creating strong business structures that promote growth.