Growth is not one-size-fits-all—and in today’s household staffing landscape, the decision to expand into multiple markets or deepen your dominance in one is both strategic and deeply personal.

In this dynamic, debate-style session, four experienced agency leaders take the stage to explore both sides of the equation. Two speakers will advocate for multi-location expansion, sharing how satellite offices can increase revenue streams, broaden talent pools, and elevate brand visibility across regions. Opposing them, two speakers will present the case for staying rooted—arguing that market saturation, operational excellence, and brand authority within a single location can yield stronger margins, tighter systems, and more sustainable growth.

Together, they will unpack the real-world implications of each approach, including operational complexity, staffing infrastructure, client acquisition, market dilution, leadership bandwidth, and financial risk versus reward.

This session is designed to challenge assumptions, sharpen your strategic thinking, and help you evaluate what growth truly looks like for your agency.

Whether you’re considering expansion or refining your current footprint, you’ll leave with clarity, perspective, and the confidence to choose a path that aligns with your vision, capacity, and long-term goals.

Sharon Graff Radell has been at the helm of TLC since she founded the agency in 1985. She has been a pioneer in the nanny industry and served on the Board of Directors for The International Nanny Association for 16 years, establishing the first standards for nanny agencies and employment of nannies in the U.S. Sharon attended Washington University and Hampshire College where she studied communications and women’s studies. Her thesis on women in leadership in the 1980s led her to develop one of the first on-call networks of nannies in North America. Today she serves as a consultant for agencies and continues to work to improve and grow TLC with her sister, Stephanie, and her dedicated team of amazing professionals. After raising two wonderful children with the help of great nannies, Sharon has put her focus on working with corporations to support their employees with backup care. Sharon lives in Miami FL and enjoys, tennis, water sports, hiking, skiing, and playing Mahjong.